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Algorithm & Ambition

from So It Goes by James Choice

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lyrics

you like to run at the first sign of trouble
a pattern you’ve seen so many times
you like to stay down there in your bubble
you know the moves and you know the signs

you wanna be a part of the scene
you wanna drive home their perception
you throw your weakness into your screen
in hope to find some real connection

but all you share is superficial
while you long for the deep end
insecure and artificial
never showing, just pretend
tiring endless repetition
always rising to the bait
preaching like you’re on a mission
in a world that you create

you like to frame your own description
dirty tricks but your image is clean
you won’t decide what’s truth or fiction
‘cause anger is your biggest revenue stream

we do the digging while you’re keeping the treasure
you sell connection but you’re not here to care
and you won’t stop until we yield to the pressure
‘cause if we break then that’s something worth to share

‘cause all you need is our submission
to keep your pockets filled with gold
expose, exploit human condition
leading down the rabbit hole
algorithm and ambition
always rising to the bait
preaching like you’re on a mission
in a world that you create

credits

from So It Goes, released October 20, 2023

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James Choice Vienna, Austria

James Choice is a singer/songwriter based in Vienna, Austria. Their music is defined by their incredibly listenable, yet constantly surprising and unexpected hooks, underpinned by subtle lyrics, rich vocal harmonies, and melodies that soar from broken and delicate depths to defiant and dizzying highs. ... more

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